Tag Archive for: marketing

people feeding a dog

The Cheese Tax

I’ve noticed a lot of marketing has adopted heavier tones in response to society’s most important and critical topics of conversation: mental health, social/environmental responsibility, safety, and exploration using technology to do more…
man talking into microphone and waving at computer
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The Power of Exceptional Service: The Art of Effective Communication and Responsiveness

In today's fast-paced world, where customers have numerous options at their fingertips, providing exceptional service has become crucial for businesses to stand out from the competition. We just completed (4) two-hour service training sessions…
people in negotiation

Active Listening: The Meaning Behind the Message

How we listen has a measurable effect on the quality of information the other person expresses. In Stephen R. Covey’s best-selling book, The 7 Habits of Highly Effective People® he explains that most people listen with the intent to reply,…
black shapes

The Bouba/Kiki Effect: Understanding the Relationship of Sound and Meaning

Bouba and Kiki are two words invented by the German psychologist, Wolfgang Kohler, in his late 1920’s research exploring the connection between sound and meaning. Participants were asked to match two abstract shapes with two made-up words…
group looking at smartphone

Shared experiences – still a staple to our culture?

Two events in the world of sports last month prompted me to think about the role shared experiences play in our lives, and specifically in a remote work environment these days. The first was the release of Super Bowl ads (in full or as teasers)…
business meeting with whiteboard

Tell The Truth, But Make It Fascinate

While getting my degree in advertising at Portland State University, professors encouraged students to do a lot of extracurricular reading – and provided recommendations. The ones I remember enjoying most were: Lovemarks, How to Talk to Anyone,…
hexagons with business icons
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Are you making a BIG mistake in times of economic uncertainty?

During uncertain economic times, it’s easy to cut Marketing budgets, prioritizing new customer acquisition over what you invest in current customers – the most important people in your world. If you nurture and serve your current customers…
financial literacy

The Importance of Financial Literacy

With the current state of the stock market, I’ve been thinking a lot more about financial portfolios and my overall understanding of personal finances. Growing up and working part-time jobs, I learned to manage money but on a much smaller…
pile of puzzle pieces

The Many Faces of Management

“I’ll manage” is a common phrase nowadays; it means an unanticipated or ‘less than ideal’ scenario will be handled with limited resources (things, people, time, etc.). While this response often carries a negative connotation, it…