Tag Archive for: loss

What our clients say
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You Won’t Know If You Don’t Ask

Qualitative research is an effective means of collecting information from clients and prospects through questioning and conversation by an unbiased third party, providing depth, breath, and insight. The extent to which, could never be captured…
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An Ever Evolving Role at an Ever Evolving Company

When Ideba was founded in 2010, we had three service offerings: qualitative VOC research, design/copywriting, and marketing consulting. In years one through eight, our services evolved… adding quantitative research, CSAT, Win/loss, analytics,…
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Songs of Loss and Longing

The pandemic has me going through the old record and CD collections and I found myself looking for songs of loss and longing that dug really deep. I wound up revisiting songs that seemed delightful trifles in their original versions but…