Posts

An Ever Evolving Role at an Ever Evolving Company

When Ideba was founded in 2010, we had three service offerings: qualitative VOC research, design/copywriting, and marketing consulting. In years one through eight, our services evolved… adding quantitative research, CSAT, Win/loss, analytics,…

Songs of Loss and Longing

The pandemic has me going through the old record and CD collections and I found myself looking for songs of loss and longing that dug really deep. I wound up revisiting songs that seemed delightful trifles in their original versions but…