Posts

Passing the Baton of Global Education Ambassador

2018 was a fantastic year as the Ideba Global Education Ambassador. It started at an Elementary School in Hillsboro, Oregon, where our team attended the school assembly. When the assembly finished, we went from classroom to classroom passing…

Ideba Gives Back: Foundation for Sustainable Families

Two weeks ago, we got the whole Ideba team together in Tampa, Florida to visit the Foundation for Sustainable Families. If you’ve been following us on Twitter or LinkedIn, you probably know that this year, we’re supporting this Foundation…

Marketing & Sales Training in Uganda

In 1995, I landed my first job in direct marketing. The agency President (an Elvis lookalike and super cool guy) walked into my office on day one, and placed a book on the desk in front of me… “Successful Direct Marketing” by Bob Stone…

Giving Back — Back to School Edition

One of the things I appreciate about working at Ideba is the company’s focus on giving back to the community. Ideba has partnered with West Union Elementary in Hillsboro, Oregon to help provide school supplies for classrooms, sponsoring assemblies…
young boy play with fidget spinner stress relieving toy

Fidget Media

I removed the Netflix app after I caught my 6 yr old watching Family Guy. It was replaced with YouTube Kids. And I was excited about it. Lots of educational content. Animals, food, space, culture. All good things. But then I would be asked for…

Charity and Outrage

I had the pleasure of taking part in a charity function for a local elementary school.  It’s not the first time I participated in such a function. Ideba gives regularly to local school-based charities, and employees also volunteer time to…

Ideba’s Visit to Mpondwe Lhubiriha Secondary School

My year as Ideba’s Global Education Ambassador is nearing its end, and I have recently returned from a visit to Mpondwe Lhubiriha Secondary School. It’s the school that we support in Uganda through our partnership with PODA. What an amazing…

Thank you, Ideba

As my second co-op work term with Ideba is coming to a close, I’ve had the chance to reflect on the various things I learned over this term as well as my work term last summer. While the opportunity to learn new things at Ideba is absolutely…
marketing vs advertising

Marketing vs. Advertising

What is the difference between marketing and advertising? Try as I might to explain the complex relationship, a uniquely dynamic interplay between both kinds of work continues to perplex questioners. My hope is to put their confusion to rest…
Power Team

Power of Team

April 28 is fast-approaching. That’s the day that we’ll have our annual business review (ABR), a gathering that includes the core Ideba team, along with our Board of Advisors. QBRs and our ABR are an essential part of our culture, bringing…