Tag Archive for: Customer experience

We Are the Champions: Leveraging the Power of Customer Advocacy

If you live in the Pacific Northwest, moss is a part of life. The moist temperate climate is the perfect breeding ground for spores to spread easily and quickly. If you leave something outside all winter, I guarantee that by the spring solstice,…
clapping for business leader

Engage Your Customers; Unlock Your Future Potential

Seems like the customer was always right, after all. Innovation doesn’t start with brainstorming in a small room of executives, it starts with unmet needs in the market, then delivering solutions that meet or resolve customer needs. How do…
What our clients say
,

You Won’t Know If You Don’t Ask

Qualitative research is an effective means of collecting information from clients and prospects through questioning and conversation by an unbiased third party, providing depth, breath, and insight. The extent to which, could never be captured…
success attributes

Why Training Can Be a Competitive Differentiator for You

When you think about training, it should be a “must have” for all organizations. But to what extent does training become a competitive differentiator? Basic technical training is what I would consider critical. Equally, service training…
wood blocks with business icons

An Ever Evolving Role at an Ever Evolving Company

When Ideba was founded in 2010, we had three service offerings: qualitative VOC research, design/copywriting, and marketing consulting. In years one through eight, our services evolved… adding quantitative research, CSAT, Win/loss, analytics,…
young boy with cardboard jet pack

Wingsuit Customers

As we fast approach the era of low friction and personalized customer interactions, businesses are facing shifts that have dramatic impact on their operational models.  The sweet collision of user expectations and technology doesn’t allow…