Posts

Make Your Content Work Harder

A lot of clients want to make more effective use of content marketing. Unfortunately, various economic pressures, and yes, a few penny-wise/pound foolish preconceptions stand in the way. However, even within limited budgets, it’s possible…

How to Generate Leads Through Content Marketing

Not long ago, generating leads meant cold calling and networking at events. Today, just the mention of cold calls will send a chill up the spines of marketers who remember their days on the phone. You were hung up on and called names by…

Content Marketing is Gaining, But There Are Still No Short Cuts

According to Forbes, 89% of B2B marketers and 86% of B2C marketers report using content marketing to increase leads and drive their brand forward. According to the 2017 benchmarks and trends report from Content Marketing Institute and MarketingProfs,…