Posts

May the Force Be with Your Message

One thing our clients request is messaging for their new product, service or program.  We go through our careful process to come up with an alluring yet precise value proposition aimed at their target market.  All messaging then ties carefully…
Magnifying glass on page of book

Brand Building: Research First

Great branding is the most direct and powerful way for your company to tell the world who you are and what you stand for. But how do you filter all your creative design options to both please the client and reach consensus within your team? Even…

Brands of Gold

With the 31st Summer Olympics, held in Rio de Janeiro, Brazil now over, it seems like as good as time as ever to offer a few opinions on the branding and design of their spectacular games. For starters, the logo (the 1st ever 3D designed Olympic…
HP logo

Keep it Stupid Simple

Many companies in the past have used minimalism and negative space in their corporate logos to great effect, most famously FedEx with their hidden arrow, USA network and the Girl Scouts. Recently, HP unveiled their latest version of their logo…
NASA brand guide

Outstanding Branding

Now has never been a better time to discover and be inspired by classic branding. With the recent release of not only New York City subway brand guidelines,  NASA Graphics Standards book and others we are spoilt for design inspiration. The…