Tag Archive for: branding

We Are the Champions: Leveraging the Power of Customer Advocacy

If you live in the Pacific Northwest, moss is a part of life. The moist temperate climate is the perfect breeding ground for spores to spread easily and quickly. If you leave something outside all winter, I guarantee that by the spring solstice,…
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The Basics of Integrated Marketing

Want to know the difference between branding and marketing? Branding is about making people feel something while marketing is about making people do something. Branding is the activation of your brand strategy. It connects emotionally with…
Times Square ad

A Logo is Worth a Thousand Words

As part of the creative team here at Ideba, I get to wear many hats to help deliver creative solutions for our clients. Out of all the myriad ways we help them succeed, branding and more specifically logo design top my list of rewarding challenges. What…
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Storytelling Tips for Better Presentations

Storytelling has been used since the beginning of time to derive deeper meanings of situations and life experiences. Storytelling is used frequently in marketing and branding to appear more relatable and engage customers to become more invested…
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When Nostalgia Works

I like futuristic transformations, disruption, and innovation like technological advancements and new artistic movements that challenge how things used to be done in pursuit of a better way. That is why I was taken aback when I saw Burger…
star wars

May the Force Be with Your Message

One thing our clients request is messaging for their new product, service or program.  We go through our careful process to come up with an alluring yet precise value proposition aimed at their target market.  All messaging then ties carefully…