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A Fair and Unbiased Response to BMW's New Logo

For those of you who aren’t car fanatics like me and some of my friends, car manufacturer Bayerische Motoren Werke AG (commonly referred to as BMW) made news early March ’20 when they modified their logo… for the digital age. Check…

An innovative way to promote innovation using PR

I was flying Lufthansa this past weekend – and this article/video caught my eye – showcasing BMW and Lufthansa’s collective effort to promote the BMW iNEXT car. The video is promoting a press tour for its new concept. The BMW Vision…