Tag Archive for: advertising

Think Versus Feel: Understanding the Difference in Market Research

With the school year winding down my two high-school-aged teenagers…
multiracial group of people sitting at an airport

Social media is getting better for corporations

Social media isn’t as social as it used to be. As I write,…
smiling on the phone

Can’t beat a great partnership!

It is Thanksgiving week, but I promise I won’t talk turkey…
blank advertising panels

The Basics of Integrated Marketing

Want to know the difference between branding and marketing?…
customer satisfaction stars and faces

The Potential of Customer References and Word of Mouth

Advertising campaigns flood every inch of our lives in today’s…
people feeding a dog

The Cheese Tax

I’ve noticed a lot of marketing has adopted heavier tones…
black shapes

The Bouba/Kiki Effect: Understanding the Relationship of Sound and Meaning

Bouba and Kiki are two words invented by the German psychologist,…
group looking at smartphone

Shared experiences – still a staple to our culture?

Two events in the world of sports last month prompted me to…
business meeting with whiteboard

Tell The Truth, But Make It Fascinate

While getting my degree in advertising at Portland State University,…

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