Tag Archive for: advertising

Can’t beat a great partnership!

It is Thanksgiving week, but I promise I won’t talk turkey to you. On the radio, I’ve heard more and more people calling in to discuss the “unpopular opinion” of disliking turkey at Thanksgiving dinner, so I figured I’d play it safe…

The Basics of Integrated Marketing

Want to know the difference between branding and marketing? Branding is about making people feel something while marketing is about making people do something. Branding is the activation of your brand strategy. It connects emotionally with…

The Potential of Customer References and Word of Mouth

Advertising campaigns flood every inch of our lives in today’s fast-paced digital age, and finding trustworthy information can be overwhelming. As a customer looking for high-quality dining experiences, I recently began using Yelp more, an…

The Cheese Tax

I’ve noticed a lot of marketing has adopted heavier tones in response to society’s most important and critical topics of conversation: mental health, social/environmental responsibility, safety, and exploration using technology to do more…

The Bouba/Kiki Effect: Understanding the Relationship of Sound and Meaning

Bouba and Kiki are two words invented by the German psychologist, Wolfgang Kohler, in his late 1920’s research exploring the connection between sound and meaning. Participants were asked to match two abstract shapes with two made-up words…

Shared experiences – still a staple to our culture?

Two events in the world of sports last month prompted me to think about the role shared experiences play in our lives, and specifically in a remote work environment these days. The first was the release of Super Bowl ads (in full or as teasers)…

Tell The Truth, But Make It Fascinate

While getting my degree in advertising at Portland State University, professors encouraged students to do a lot of extracurricular reading – and provided recommendations. The ones I remember enjoying most were: Lovemarks, How to Talk to Anyone,…

Making Marketing Metrics Matter

Analytics has gone in and out of fashion focus over the past two decades. There is a point in time that it takes all the oxygen out of any other marketing conversation, and then months that it isn't even discussed. Sure, there are only so many…

Where have all the big ideas gone in advertising?

The shape of advertising has changed significantly in the last two decades, with the advent of digital (and associated tech advances), a desire by large corporations to in-source advertising and all things creative, to save money – and the…

Strong Coffee, Even Stronger Transparency

Think back to an experiment-like advertisement you’ve seen where strangers are asked to try a certain product compared to another. Just like a Pepsi commercial where customers are disgusted with the taste of Coca Cola, then absolutely enlightened…