Tag Archive for: advertising

Making Marketing Metrics Matter

Analytics has gone in and out of fashion focus over the past two decades. There is a point in time that it takes all the oxygen out of any other marketing conversation, and then months that it isn't even discussed. Sure, there are only so many…

Where have all the big ideas gone in advertising?

The shape of advertising has changed significantly in the last two decades, with the advent of digital (and associated tech advances), a desire by large corporations to in-source advertising and all things creative, to save money – and the…

Strong Coffee, Even Stronger Transparency

Think back to an experiment-like advertisement you’ve seen where strangers are asked to try a certain product compared to another. Just like a Pepsi commercial where customers are disgusted with the taste of Coca Cola, then absolutely enlightened…

Shameless Product Placement in Pop Music Videos

I love pop music videos because they serve one purpose for the industry: to shamelessly advertise musicians and sponsored products through vivid colors, rapid movement, and stimulation of basic human instincts. I love that they appear stupid…

And The Oscar Goes To…

This has been an exceptional season in Academy Award nominated film marketing.  My history in marketing feature films goes back to late 90’s and I still pay very close attention. I’ve also personally always been a film buff as well so my…

Research Finds Radio Advertising Works

I’ve never heard a radio advertisement I liked - everything about them bugs me. From the fanatical announcer, to repeating of the phone number three or more times, the obnoxious jingles… everything. Must give a little credit to Tom Shane…

Holiday Commercial Creep

I wondered if it was just me…or if holiday TV commercials were appearing even earlier this year.  It was literally the day after Halloween when I noticed what was clearly a holiday commercial – of the Christmas, Hanukkah, Kwanzaa ilk…not…
cctv camera technology on screen display

Please Don’t Share

In what we euphemistically call “Middle Age,” (I don’t know many 116 year olds, do you?), I don’t pretend to know how anyone of a younger generation thinks.  I keep abreast of technologies and tools that they use because I make a living…
closeup hand arrange wood letters as csr abbreviation(corporate social responsibility)

Commercial Social Consciousness

A new trend emerged during this year’s Super Bowl: a growing social consciousness in the content of the commercials.  It’s pretty obvious to observant U.S. citizens that we’re now in an age of insensitivity compared to the past decade…
marketing vs advertising

Marketing vs. Advertising

What is the difference between marketing and advertising? Try as I might to explain the complex relationship, a uniquely dynamic interplay between both kinds of work continues to perplex questioners. My hope is to put their confusion to rest…