Tag Archive for: advertising

Think Versus Feel: Understanding the Difference in Market Research

With the school year winding down my two high-school-aged teenagers are tasked with course selection for next year. Recent conversations at the dinner table have become an opportunity to learn more about their interests and certain jobs that…
multiracial group of people sitting at an airport

Social media is getting better for corporations

Social media isn’t as social as it used to be. As I write, CEOs of major social sites are testifying before Congress about their seeming unwillingness to make their platforms less addictive and toxic for minors and why their algorithms favor…
smiling on the phone

Can’t beat a great partnership!

It is Thanksgiving week, but I promise I won’t talk turkey to you. On the radio, I’ve heard more and more people calling in to discuss the “unpopular opinion” of disliking turkey at Thanksgiving dinner, so I figured I’d play it safe…
blank advertising panels
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The Basics of Integrated Marketing

Want to know the difference between branding and marketing? Branding is about making people feel something while marketing is about making people do something. Branding is the activation of your brand strategy. It connects emotionally with…
customer satisfaction stars and faces

The Potential of Customer References and Word of Mouth

Advertising campaigns flood every inch of our lives in today’s fast-paced digital age, and finding trustworthy information can be overwhelming. As a customer looking for high-quality dining experiences, I recently began using Yelp more, an…
people feeding a dog

The Cheese Tax

I’ve noticed a lot of marketing has adopted heavier tones in response to society’s most important and critical topics of conversation: mental health, social/environmental responsibility, safety, and exploration using technology to do more…
black shapes

The Bouba/Kiki Effect: Understanding the Relationship of Sound and Meaning

Bouba and Kiki are two words invented by the German psychologist, Wolfgang Kohler, in his late 1920’s research exploring the connection between sound and meaning. Participants were asked to match two abstract shapes with two made-up words…
group looking at smartphone

Shared experiences – still a staple to our culture?

Two events in the world of sports last month prompted me to think about the role shared experiences play in our lives, and specifically in a remote work environment these days. The first was the release of Super Bowl ads (in full or as teasers)…
business meeting with whiteboard

Tell The Truth, But Make It Fascinate

While getting my degree in advertising at Portland State University, professors encouraged students to do a lot of extracurricular reading – and provided recommendations. The ones I remember enjoying most were: Lovemarks, How to Talk to Anyone,…