Could World Cup 2026 be the Death of Major League Sport in the USA?

Over the past two decades, the game of football (soccer) has witnessed unprecedented growth in the United States. Major League Soccer is experiencing record revenues, and record crowds, and is attracting some of the world’s best players,…

5 Tips to Enhance Customer Service Experience

It should come as no surprise that a lack of training negatively impacts overall customer service. If you don’t train your staff as part of their onboarding, making it the foundation of their job, you are setting them (and yourself) up…

Recession Risk Ahead? Keep talking.

Financial gatekeepers are growing alert to the possibility of a recession. A major warning sign is something called a ‘flattening yield curve.’  Per Barron’s: “Last week, the gap between two- and 10-year Treasury notes was 0.34…

How to Generate Leads Through Content Marketing

Not long ago, generating leads meant cold calling and networking at events. Today, just the mention of cold calls will send a chill up the spines of marketers who remember their days on the phone. You were hung up on and called names by…

May the Force Be with Your Message

One thing our clients request is messaging for their new product, service or program.  We go through our careful process to come up with an alluring yet precise value proposition aimed at their target market.  All messaging then ties carefully…

3 Simple Tips to Work from Home

Whenever I tell someone that I work from home, the response is always one of two things: “Wow, that’s so awesome – I would love to work from home” or “That’s cool, but I don’t think I could do it”. Those who think it’s…

Rebranding U.S. Factions for 2018

Happy New Year’s, folks. If you’ve observed what I have over the past year, it’s definitely time to rebrand the socio-political factions of the United States.  Both Liberalism and Conservatism as labels need to be cast aside.  They are…

Research Finds Radio Advertising Works

I’ve never heard a radio advertisement I liked - everything about them bugs me. From the fanatical announcer, to repeating of the phone number three or more times, the obnoxious jingles… everything. Must give a little credit to Tom Shane…

Why are Retailers Destroying Brick and Mortar Retail?

My wife wants one gift for Christmas. At face value, the trickiest part is choosing style A over style B for a cross-body purse. Actually, that proved to be the easiest part. Navigating my way through the checkout process proved to be more challenging.…

Content Marketing is Gaining, But There Are Still No Short Cuts

According to Forbes, 89% of B2B marketers and 86% of B2C marketers report using content marketing to increase leads and drive their brand forward. According to the 2017 benchmarks and trends report from Content Marketing Institute and MarketingProfs,…