
Year-End Summary of Win/Loss Research
In 2022, I conducted over 100 Win/Loss research interviews at…

Know What Your Customers Expect from Your Solutions — and Your Company
Judging from the customer satisfaction score (CSAT) and voice…

Using Research to Set Goals for 2022
As the new year approaches, we are all likely reflecting on…

You Won’t Know If You Don’t Ask
Qualitative research is an effective means of collecting information…

Why Aren’t You Doing More Research?
Primary research is defined as research in which investigators…