smiling group of people

Celebrating Ideba’s 10th-Anniversary the Best Way Possible

Well, I guess we’re not a start-up anymore! As a business owner, I often get asked “how’s business”. Most would respond with “great” (sometimes even if it’s not…). Others would answer, “great, revenue’s…
business team illustration

What’s Affecting My Productivity?

As I’ve made the transition from being a full-time student to working full-time, the biggest challenge has been reconciling the times I am most productive with normal business hours. When I was in school, I could set my own schedule for…
hands holding smartphones

Generational Differences: Millennial and Gen Z

I tried to write a blog on the new short-form social video app, TikTok, and why it has become so popular with younger generations. Is it just a matter of generational understanding? Or it is social channel improvements via artificial intelligence?…
cash back creditcard

New Year, Same Loyalty

The beginning of a new year is the best time to determine your hotel and airline of choice. I have many friends that travel a lot, but don’t have one airline or one hotel chain that they frequent. The problem with that is that…
man holding a key

A tip to get the most out of your marketing agency

Many corporate clients do not give their marketing agencies the information they need to do their best work, or best serve clients. I’m not talking about the details of the solution or service, or even the strategy behind a particular…
dice rolling from 2019 to 2020

Best of the Year

Pantone announced next year’s color – Classic Blue. It represents dependable and stable. If it’s a harbinger of political sentiment, I’m all in. Looking back, my favorite things of the past year were: Zuckerberg…
Santa hat and clapboard

Holiday Movies for These Winter Nights

Every year, extra time means extra attention available for movie watching during the holidays. In these days of streaming, a few of the best movies this year can be had online. But if you’re needing to get out to the cineplex…
trees in Africa

Uganda 2020: Lee Sumner

Uganda community outreach and support initiative is something that I have been hearing about, second hand, from those within my company for many years. It is an honor and a privilege to be lending a hand in the 2020 effort. My goals…
email on a laptop

Effective Writing Strategies for Business

I watched this five-minute video floating around LinkedIn the other day and fell in love. Besides showing what seemed like a fun, family activity, the clip instantly reminded me of a lesson I learned in 3rd grade by one of my favorite…