Businesswoman holding placard with we can do this text as support during virus epidemic.

Sounds Like A Plan, Right?

Droplets vs. aerosol. That’s been the debate around COVID-19 transmissability—and it’s politically and scientifically fraught. Up until recently, many in the scientific community have insisted that droplets were key to COVID-19 transmission, not aerosols. The difference is size. Droplets are the rather large particles...
electronic voting

Democracy Isn’t Keeping Up

Democracy depends on well-managed elections, but elections in the United States have not kept pace with the opportunities offered by technology...
2020 election day

The Results Are In!

Earlier this year, I provided some trends to watch regarding the upcoming US election.  Now it’s nearly a month away and votes are already being cast in some states.  So, we’re down to the wire.  With this in mind, I’ll now share a bevy of comparative points you can check out to make election night more interesting…
birds flying over forest

In Acknowledgement and Appreciation of Environmentally Conscious Companies

Record-breaking wildfires on the west coast are the last thing people want right now with COVID-19 shaking our economy and general way of life. However, scientists warn natural disasters like these are not only on the rise but…
coffee cup and book

Some Current Recommendations for Passing the Time

As COVID-19 and the fires and smoke on the west coast continue to impact us, the Ideba team has put together some great ways they are spending their spare time. Whether you enjoy listening to podcasts or sitting down with a good book. We’ve…
calendar book

What Do You Budget Time for?

As more people have adjusted to working from home this year, more and more of us are analyzing our personal work-related habits in the pursuit of increased productivity and improved performance. Everyone has a different working style and…
flowers in vase

What Would be an Alternate Career You’d Pursue? Mine May Surprise You

While out at dinner with friends last week (outdoor dinning of course!), I was asked a very random question… “If you weren’t in the Marketing and Research field, what job would you do?” Without hesitation, I replied “florist”. For those…
credit cards

Credit Card Benefits Changing Amid Pandemic

The year of 2020 has obviously been a strange one. It’s so easy to focus on the negatives and things we haven’t been able to do, but if we all dig deep enough, surely there is some positivity we can share. Maybe you have made a personal…
vintage records

Songs of Loss and Longing

The pandemic has me going through the old record and CD collections and I found myself looking for songs of loss and longing that dug really deep. I wound up revisiting songs that seemed delightful trifles in their original versions but…