The Magic of Broadway

The reality of life is that many of us live in a “work hard, play hard” world, balancing work, family, friends, social media, and more. Nothing better than a vacation to escape “communication overload”, but reality is that travel…

How Customer Feedback Drives Continuous Improvement

In today’s fast-paced business world, companies can no longer afford to launch a product and simply hope it hits the mark. Iteration and continuous improvement, fueled by customer feedback, are now essential to staying competitive. Businesses…

Laboratory Research and Market Research: More Similar Upon a Second Glance

This summer, I had the pleasure of working with the Ideba team as a research intern. The internship title was a familiar one, but I was nervous that my previous experiences wouldn’t translate well. During the school year, I study Human Biology…

The Power of In-Person Events for Remote Workers

Remote workers heavily rely on digital communication, screens, and virtual tools. As this reliance increases, the desire for genuine, in-person opportunities to connect grows stronger and has never been more important. While working remotely…

The Critical Importance of White Glove Service Training

If you know me, you know I’m obsessed with customer service. I’m constantly singing from the rooftop when something goes well, and I’m quick to share a negative experience (just ask my husband). Having spent so much time working in hospitality…

Navigating the Future of Content Strategy with AI: Insights from Sarah O’Keefe

Connecting customers to the content that they need to be successful has always been critical to success. We all know, as end-users and through personal experience, the importance of having the right content at our fingertips when we are trying…

When Rest Is Best

Like most people, I’ve been delighted by the Paris Olympics. From the totally unprecedented opening ceremony in the pouring rain, to Dutch sprinter Femke Bol’s stunning anchor leg of the mixed 4x400 relay (watch the full race here, and check…

Behind the Scenes at Ideba: Learning and Growing as a High School Intern

As a rising senior in high school, I am currently going through the stress-free and relaxing process of applying to colleges. But in all seriousness, it is an exciting time to explore your interests and see what you want to do with your life…

Navigating Work from Home as an Intern

Working from home as a college intern can present unique challenges, especially for someone who grew up in the digital age. Managing distractions while navigating a new way of working can be daunting when you're at the beginning of your career…