An Update to ‘Audio Archiving’: A Mindful Alternative to Photography

Earlier this year, I shared my thoughts on “audio archiving” as a more mindful way to capture memories. Since then, I've continued to build a collection of recordings that allow me to revisit the special moments I’ve experienced. Each…

Emotional Intelligence: The Secret to a Lasting Competitive Edge

In my role at Ideba, I work with a company whose customers consistently praise the sales team’s friendly and personable approach. It’s remarkable how a positive sales experience can influence the outcome of a deal. I’ve frequently heard…

Culture of Change: Working Beyond Silos

During my time in higher education, universities began the restructuring of communication and marketing departments. Instead of organizing teams by expertise—such as content creation, digital marketing, media relations, and internal communications—they…

The Fall is About Gourds, Goals, and Getting Stuff Done

Fall is my favorite time of year, and not just because I’m a fan of scenic foliage or Halloween. As a kid, I relished the excitement of returning to school, equipped with a brand-new backpack and supplies. I didn’t mind saying goodbye to…

The Magic of Broadway

The reality of life is that many of us live in a “work hard, play hard” world, balancing work, family, friends, social media, and more. Nothing better than a vacation to escape “communication overload”, but reality is that travel…

How Customer Feedback Drives Continuous Improvement

In today’s fast-paced business world, companies can no longer afford to launch a product and simply hope it hits the mark. Iteration and continuous improvement, fueled by customer feedback, are now essential to staying competitive. Businesses…

Laboratory Research and Market Research: More Similar Upon a Second Glance

This summer, I had the pleasure of working with the Ideba team as a research intern. The internship title was a familiar one, but I was nervous that my previous experiences wouldn’t translate well. During the school year, I study Human Biology…

The Power of In-Person Events for Remote Workers

Remote workers heavily rely on digital communication, screens, and virtual tools. As this reliance increases, the desire for genuine, in-person opportunities to connect grows stronger and has never been more important. While working remotely…

The Critical Importance of White Glove Service Training

If you know me, you know I’m obsessed with customer service. I’m constantly singing from the rooftop when something goes well, and I’m quick to share a negative experience (just ask my husband). Having spent so much time working in hospitality…