A Year of Giving Back: Ideba’s 2025 Volunteering Recap

Thanksgiving always brings a moment to pause and reflect on what…

A unique perspective on AI

Over the past 3-4 years, Ideba has conducted dozens of qualitative…

Giving Back in Pigeon Forge: Our Annual Business Review with Purpose

Last week, the Ideba team gathered in Pigeon Forge, Tennessee,…

Can music shape mood and productivity?

Music always has a way of affecting your mood. No matter the…

Ahead of the Curve: Defining an AI Position Before the Roadmap Is Clear

Continuing the AI conversation—with one candid request upfront:…

Recent Reads and Recommendations: “Be My Guest” by Conrad N. Hilton

After recently reading Conrad Hilton’s autobiography, detailing…

Recent Reads and Recommendations

Recently a friend reached out to say that she’d started reading…

The public has surprisingly sophisticated views on AI

“…The majority of adults under 30 say the increased use of…

Why Trust Matters More Than Ever in an AI-Driven World

In the rush to integrate AI into business solutions, it’s easy…

Ideba is a consulting, research and creative firm focused on providing measurable benefits to our clients while creating positive change in the communities in which we do business. We do not define our success principally on the bottom line, but on the success we create for our customers.

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