If you’ve read enough Ideba blog posts or interacted with the team often, you’d likely have heard how Ideba was started not to make money, but to make a difference in the world. A bold statement for a small business, but change happens one interaction at a time, and as Winston Churchill once said “You make a living by what you get. You make a life by what you give”.
Personal connections are key
In the 15 years since Ideba was founded, I’ve learned that most people have a heart for others and want to help in times of need. They’re looking for a way to plug in but are sometimes unsure as to how. At Ideba, we’ve created a culture of generosity and giving, that allows a small team to make a big difference in the lives of others. I was recently asked how Ideba motivates members of a virtual team to come together so effortlessly for the common good, and here’s the answer:
- Hire smart people with good hearts, and a common sense of purpose.
- Make it easy to engage.
- Celebrate efforts as a team.
This model has extended to many Ideba clients, some of whom have flown across the country to help, and there is no better feeling than volunteering alongside like-minded people. That’s where friendships are built, and magic happens.
“Do the right thing and good things will happen.”
Our company motto since inception, governing every aspect of our business. When faced with a decision at Ideba, these words count the most.
So, when crap happens, I’ve learned the best way to react is to think of something we can do for others. Something as small as picking up the phone and checking in on someone looking for a job, to something as large as initiating a volunteering opportunity for the team. Doing something for someone else helps to reset, refocus, and move beyond tough situations.
Bringing it full circle.
When Hurricane Harvey struck 2017, we connected with Liz and Jess Anderson in Lumberton, TX. They had lost everything, and the Ideba team with clients and friends was able to help them rebuild their home, and their lives. A wonderful family known for their generosity and their heart for others, it was one of the most fulfilling things I have ever done. But I was not alone. During an Ideba QBR prior to COVID, we discussed highlights from the past decade, and half of the team cited their experience in Lumberton, as their favorite moment of the past decade. We visited with Liz and Jess three more times over the years and were privileged to host them at a QBR post-COVID, in Portland, OR. They will always be special members of the Ideba family.
Fast forward to December 2024, and Hurricane Milton. Once again, the team, clients, and friends stepped up. And so did Liz and Jess, flying to Florida with their three children. Beyond their hand-on efforts, Liz and Jess were able to share their personal experiences with Ashley Rhodes-Courter and her husband Eric, as they work to rebuild; and to give them a renewed sense of hope.
That moment defined and reinforced why I started Ideba and will forever stay with me.
Giving back is contagious.
Knowing Ashley and Eric, I know one day they will pay it forward and be there for another family in their time of need. And so, the cycle of generosity and kindness continues.
If you are interested in joining us in future volunteering efforts, please drop me a note at davids@idebamarketing.com and we’ll be happy to include you. Thank you.
David Sly – President | davids@idebamarketing.com
