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The Basics of Integrated Marketing

Want to know the difference between branding and marketing? Branding is about making people feel something while marketing is about making people do something. Branding is the activation of your brand strategy. It connects emotionally with…
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Navigating the Attention Span Minefield

Today is my one-year anniversary of working at Ideba. Reflecting on this past year, one striking lesson stands out: the art of balancing distractions – work-related or otherwise – to produce high-quality work and deliver even higher-quality…
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Visiting all 50 States in the USA

Later this month, I’m heading to Bar Harbor, Maine. This trip is going to be particularly memorable, as it’s the one state that I’ve yet to visit. Looking back on the other 49 states visited, here are some personal observations from my…
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The Digital Renaissance: Technology’s Role in Elevating Customer Experience

In the modern business landscape, where differentiation is paramount, companies are in relentless pursuit of an elusive edge. Enter technology. A tool, once seen merely as a facilitator, has now emerged as a game-changer in sculpting unparalleled…