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Shaking up a Social Media Strategy
Upon recently taking a closer look at Ideba’s social media analytics, we’ve realized it might be time to change up our strategy a little bit. While it’s easy to place a priority on marketing efforts for a client, it seems to be even…
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Selling Value vs. Cost
In B2B, everyone wants to sell based on “value” versus cost, as it ultimately means you can command a premium for your goods and services.
But what does “value” mean to the customer?
Here are some examples from recent research…
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Rapid Way to Bring Client Service Principles to your Business
Since Ideba was founded almost a decade ago, we’ve always prided ourselves on great customer service. In 10 years, we’ve never missed a client deadline, even with some crazy timelines… and have maintained an average customer satisfaction…
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Facts About Customer Service
If you’ve been following my past blogs, you have probably noticed a common theme. Customer service. You might not always think about the service you are providing, but I’m sure you’re always thinking about the service you are receiving.…
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Watch some old (and I mean really old) movies
The other day I watched a 1946 film called “The Big Sleep” starring Humphrey Bogart and Lauren Bacall. It’s from a period referred to as Classic Hollywood – a period that spanned the 1930s, 40s, and into the 50s. It includes some…