Posts

Marketing & Sales Training in Uganda

In 1995, I landed my first job in direct marketing. The agency President (an Elvis lookalike and super cool guy) walked into my office on day one, and placed a book on the desk in front of me… “Successful Direct Marketing” by Bob Stone…

Marketing Spend Options – How to Know What Works?

This cartoon in Marketing Week really spoke to me.  The question it brings up is: what is really working in the marketing mix?  The answer is: it’s hard to say. A marketer needs specific tracking tools for each medium chosen and some of…
portrait of charming young brunette european lady browsing newsfeed via social networks, liking posts and typing comments, using free high-speed internet connection at coffee shop

Can Consumers Trust a #ad?

Marketing campaigns for product or services that use celebrity testimonials or endorsements are nothing new to consumers, the beast that is social media has morphed this concept into an entirely new animal. In the beginning, it was mainly celebrity…
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Marketing to Nostalgia

Lime Skittles are back! I wonder if Marshawn Lynch is pumped about it (or maybe he loves the green apple flavor that replaced lime)? Why is this a big deal? Lime flavored Skittles were replaced in 2013 and nostalgic fans have been pleading with…
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Marketing David Lynch Style

Let’s face it, David Lynch is cool. He was when Twin Peaks took off about 27 years ago, and he still is. Why this realization? I’m in marketing and something as long-awaited as the return of Twin Peaks needed the right approach. And,…

Could VR be what 3D TV had hoped to be?

The consumer audio-visual technology sector is a competitive place. It seems that new products are consistently rolled out before their predecessors have reached the homes of most consumers. While high definition flat screen TVs are the…
young boy play with fidget spinner stress relieving toy

Fidget Media

I removed the Netflix app after I caught my 6 yr old watching Family Guy. It was replaced with YouTube Kids. And I was excited about it. Lots of educational content. Animals, food, space, culture. All good things. But then I would be asked for…
closeup of male hand.bearded young man wearing virtual reality goggles in modern coworking studio. smartphone using with vr headset in office. horizontal, blurred

VR Is Here to Stay

It’s time for our annual report on VR progress.  It was a hot subject of speculation a few years ago before the massive push began in earnest.  We first blogged about it in 2015 and the big question was: will this be yet another failed…
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You Get What You Give

This is an important week in my professional life. I am celebrating five years of service with Ideba, and it has caused me to look introspectively at my time as an intern, a research analyst, and a research manager for the company. Although…
Magnifying glass on page of book

Brand Building: Research First

Great branding is the most direct and powerful way for your company to tell the world who you are and what you stand for. But how do you filter all your creative design options to both please the client and reach consensus within your team? Even…