Tag Archive for: value

Are you making a BIG mistake in times of economic uncertainty?
During uncertain economic times, it’s easy to cut Marketing…

A Life of Science to a Life of Business
It was a sunny day on May 4th when I walked across the stage…

Why your LinkedIn profile is more valuable than your Resume
Confession Time!
I’ve only read the Resume of one @Ideba…

Selling Value vs. Cost
In B2B, everyone wants to sell based on “value” versus…

An Important Question for all CMO’s
Who is more important to you? Your current customers OR your…