Posts

Am I Supposed to be Using TikTok?

TikTok is a strange app. For those of you who are unfamiliar, at it's core TikTok is a social media platform where users share a variety of videos. I started hearing about TikTok a year or two ago when videos originally shared on the app…

Even Faker News in Times of Protest

The level of fake news has risen to greater heights recently.  Pouring gasoline on the protest fires, the alt-right just faked up a bunch of left-wing propaganda pretending to be Antifa and got caught…but still influenced people…

Tales from an Instagram Lab Rat

. Are “Likes” important to you? Do you feel competitive comparing your Instagram profile to others? Well maybe you would enjoy my setup! Back in April of this year, Instagram announced they would be testing out the idea hiding Like counts…

Shaking up a Social Media Strategy

Upon recently taking a closer look at Ideba’s social media analytics, we’ve realized it might be time to change up our strategy a little bit. While it’s easy to place a priority on marketing efforts for a client, it seems to be even…

Staying Trendy

Although I’ve been a geek and early adopter since the 80s of all things tech, I admit to having trouble staying on top of what’s trendy.  So, if you’re young, hip and have a great network of trendy friends, you can pretty much stop reading…
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Can Consumers Trust a #ad?

Marketing campaigns for product or services that use celebrity testimonials or endorsements are nothing new to consumers, the beast that is social media has morphed this concept into an entirely new animal. In the beginning, it was mainly celebrity…
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When Brands Miss the Mark

Brands know in this day and age that being part of the conversations their consumers care about is key to a successful campaign. Yet, what brands seem to fail to realize is how much risk there is in entering a conversation where you simply don’t…
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Bridging the Talent Gap

There has always been the question of when to outsource marketing functions to agencies, but the past three years has seen the upswing of corporations hiring in-house talent. A lot of this stems from the commitment to social media and the adoption…
generic versus personalization

Personalization or go generic?

Having spent most of my career in hospitality, I see things very different than most. I have a special eye for detail and also for errors. Most of that relates to my own hotel experiences. I can almost guarantee that my experience of staying…