Tag Archive for: social media

business charts

Making Marketing Metrics Matter

Analytics has gone in and out of fashion focus over the past two decades. There is a point in time that it takes all the oxygen out of any other marketing conversation, and then months that it isn't even discussed. Sure, there are only so many…
TikTok on phone

Am I Supposed to be Using TikTok?

TikTok is a strange app. For those of you who are unfamiliar, at it's core TikTok is a social media platform where users share a variety of videos. I started hearing about TikTok a year or two ago when videos originally shared on the app…
fact vs fake

Even Faker News in Times of Protest

The level of fake news has risen to greater heights recently.  Pouring gasoline on the protest fires, the alt-right just faked up a bunch of left-wing propaganda pretending to be Antifa and got caught…but still influenced people…
social media on smartphone

Tales from an Instagram Lab Rat

. Are “Likes” important to you? Do you feel competitive comparing your Instagram profile to others? Well maybe you would enjoy my setup! Back in April of this year, Instagram announced they would be testing out the idea hiding Like counts…
social media apps

Shaking up a Social Media Strategy

Upon recently taking a closer look at Ideba’s social media analytics, we’ve realized it might be time to change up our strategy a little bit. While it’s easy to place a priority on marketing efforts for a client, it seems to be even…
upward trend line over collage of faces

Staying Trendy

Although I’ve been a geek and early adopter since the 80s of all things tech, I admit to having trouble staying on top of what’s trendy.  So, if you’re young, hip and have a great network of trendy friends, you can pretty much stop reading…