Tag Archive for: nike
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Company Culture Matters
I often get asked what drives our culture, and it’s a combination of our three guiding principles, and six maxims; developed after being inspired by the Nike Maxims. These have all stood the test of time, in concert with our focus on giving…
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Where have all the big ideas gone in advertising?
The shape of advertising has changed significantly in the last two decades, with the advent of digital (and associated tech advances), a desire by large corporations to in-source advertising and all things creative, to save money – and the…