Tag Archive for: MarketResearch

Accurate and actionable decision-making information

While it’s been said that marketing without data is like driving with your eyes closed, in The Age of Information I think marketers are running into the opposite problem! They have so much data piped into their world it gets in the way of…

Exploring the Intersection of Neuroscience and Market Research

As I mark my six-month milestone at Ideba, I’ve begun to reflect on my journey thus far into the world of market research, my first venture outside the traditional lab setting of neuroscience. Initially intimidated by the transition, I've…

Think Versus Feel: Understanding the Difference in Market Research

With the school year winding down my two high-school-aged teenagers are tasked with course selection for next year. Recent conversations at the dinner table have become an opportunity to learn more about their interests and certain jobs that…

From Data to Decisions: Business Intelligence for Competitive Advantage

In today's hyper-competitive business landscape, data isn't just an asset—it's the lifeblood of strategic decision-making. Yet, despite the overwhelming volume of data generated every second, many companies struggle to transform this raw information…