Posts

Make Your Content Work Harder

A lot of clients want to make more effective use of content marketing. Unfortunately, various economic pressures, and yes, a few penny-wise/pound foolish preconceptions stand in the way. However, even within limited budgets, it’s possible…

Am I Supposed to be Using TikTok?

TikTok is a strange app. For those of you who are unfamiliar, at it's core TikTok is a social media platform where users share a variety of videos. I started hearing about TikTok a year or two ago when videos originally shared on the app…

Just Say No to Instant Infographics

It’s a fact (but maybe not a surprise) that our attention spans are decreasing: A 2015 study reports that the average human attention span has decreased by 4 seconds in the past 15 years. What's a content marketer to do? Get visual. Research…