Tag Archive for: brandstrategy

Marketing lessons from the ski hill: Overcoming the fear of trying something new

As someone who has lived most of my life in close proximity to some of the best ski hills in North America, people were always shocked to learn I didn’t know how to ski. Three years ago I decided enough was enough and I had my life-long skier…

Are you selling what your customers want, or what you want to sell?

Unless you’ve talked to a broad spectrum of customers, you may have little idea what attracts them to your products or brand. You may have a skewed notion of what they like least about them. You might be in the dark about what keeps them coming…

TikTok and the Power of Humor: How Brands are Winning with Creative Marketing

Does anyone else following the TikTok controversy in the United States feel like they have whiplash? TL;DR: TikTok was briefly banned in the U.S. for about 14 hours but is back online…for now. Instead of debating whether TikTok should be…
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The Basics of Integrated Marketing

Want to know the difference between branding and marketing? Branding is about making people feel something while marketing is about making people do something. Branding is the activation of your brand strategy. It connects emotionally with…