Posts

LEGO: The Bricks that Built the Brand

Everyone has a personal story connected with LEGO, whether it is remembering the first thing you built as a child, the first time you gave a set to your children or remembering the piercing pain you experienced stepping on a LEGO piece.…
Map of Asia

Remembering Asian Market Diversity

Last year, I was fortunate enough to spend four months living in Singapore while attending a local university. One of the classes I took discussed the huge variances among Asian countries and regions, areas often lumped together and deemed similar…
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When Brands Miss the Mark

Brands know in this day and age that being part of the conversations their consumers care about is key to a successful campaign. Yet, what brands seem to fail to realize is how much risk there is in entering a conversation where you simply don’t…
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Brand Building: Research First

Great branding is the most direct and powerful way for your company to tell the world who you are and what you stand for. But how do you filter all your creative design options to both please the client and reach consensus within your team? Even…
Alfa Romeo car

Will Fiat Chrysler Be Able to Summon a Dragon?

For me, the biggest surprise of the 2017 Super Bowl was not the remarkable fourth quarter comeback by New England Patriots. Although unexpected, I was more surprised to see repeat, big-bucks advertising and lead-ins for Alfa Romeo—a vehicle…

Brands of Gold

With the 31st Summer Olympics, held in Rio de Janeiro, Brazil now over, it seems like as good as time as ever to offer a few opinions on the branding and design of their spectacular games. For starters, the logo (the 1st ever 3D designed Olympic…

Net-fix or Net-miss?

A few weeks go by and another new high-profile logo redesign to critique and discuss. This time it’s the turn of Netflix, who just unveiled their new “N” app logo. Whether you like it or hate it, it seems too have been a PR success with…
HP logo

Keep it Stupid Simple

Many companies in the past have used minimalism and negative space in their corporate logos to great effect, most famously FedEx with their hidden arrow, USA network and the Girl Scouts. Recently, HP unveiled their latest version of their logo…
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Really Good Advertising

Advertising was my first choice for a career since middle school. I remember feeling a calling to the industry and pursued my interest in it all the way through to the present – now working in market research. It has always been an effective…