‘Everyday People Doing Everyday Things’ Videos

Has anyone found their family (kids in particular), friends, or themselves interested in watching videos of everyday people doing everyday things lately? Nothing spectacular, like professional sports or performances, but simple or routine activities? These types of videos posted on YouTube or Facebook reels resonate with so many different audiences on a wide range of everyday things like play, morning routines, cooking, and even renovating… but why?

What do we take away from viewing these? Nine times out of ten, my child has similar toys or my partner has the set of tools to do the same play or home project being filmed. As such, it is not entirely a vicarious experience boost, it is simply entertaining and comforting to them. Many are susceptible to this type of screen time, particularly during the summer, instead of getting up to do it yourself – whether that be play or projects. Are there ways we can leverage this type of content approach in our professional lives?

Video-based training is a highly mentioned and requested resource, based on my interview research lately. Besides affiliate marketing opportunities or cred, based on the number of views that we recognize for the ‘everyday people doing everyday things’ videos, how can content creators for organizations leverage this approach in developing their marketing or training material for clients by incorporating that ‘how-to’ component? The sense of security that comes along with watching someone do what you could implement or perform with your product/services is empowering!

Drop me a line at leahm@idebamarketing or comment with your thoughts on this and the power of video-based learning!

Leah McQuillan – Research Manager