As a business, one of the most important questions you can ask is: What do our customers truly need? Our research shows that dashboards and reporting are now baseline expectations; what customers really want is prescriptive guidance.
With so much data at their fingertips, decision-makers often struggle to understand what to prioritize and where to go next. So, they look to their solution providers for answers. They want a partner—not just a vendor—who can lead, guide, and help them navigate complexity.
This means going beyond showing data and trends. It means delivering actionable intelligence and thought leadership, like:
“Here’s the best next step.”
“Here’s how to act on this insight.”
“Here’s what success looks like and how we’ll help you get there.”
This guidance can take several forms: webinars, timely thought leadership content, or embedded tools that leverage prescriptive analytics (you can learn more about prescriptive analytics in this article from The Association for Finance Professionals).
SaaS providers who take the lead in educating and advising their customers stand out from the crowd. When you help customers translate insights into clear, confident actions, you’re not only driving their success, you’re building a partnership that grows stronger over time.
Thought leadership plays a critical role here. Hosting webinars that dive deep into industry trends, challenges, and best practices, and publishing content that addresses real-world problems, positions your company as a trusted expert. This kind of value keeps your brand top of mind when your customers face decisions.
Customers aren’t just buying software anymore; they’re buying confidence.
And for executives trying to drive performance in real time, information without direction is just noise. They want a partner who doesn’t just show them what’s happening or what might happen but tells them what to do about it. By combining thought leadership with prescriptive guidance, SaaS providers can build lasting relationships that fuel mutual growth and long-term loyalty.
At Ideba, we follow the same approach. We don’t stop at uncovering insights; we turn them into clear, actionable recommendations that help you take the right next steps. Identifying trends is only part of the process; knowing how to act on them is what drives real results. If you’d like to learn more, please reach out to David Sly at davids@idebamarketing.com.
Kristen Higgins – Research Manager
