shoes and sweater

Holiday Planning

Holiday Planning With the 2023 holidays just around the corner, it’s time to start thinking about your wardrobe. Are you going to refresh your style for Family and Friendsgiving? Will you be sporting the coolest threads at upcoming Winter…
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Turning Around Customer Service

Last week, the Ideba team met in Palo Alto to have dinner with (surprise guest!) Oscar Munoz. It was so interesting to hear the former United Airlines CEO speak about how he turned around the airline through a somewhat surprising strategy:…
walking in rain boots

Can you protect a child too much?

A Washington Post article recently highlighted the work of a research professor of psychology and neuroscience at Boston College. He studies the “dwindling of independent activity and play afforded to children over the past half-century,…
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The Basics of Integrated Marketing

Want to know the difference between branding and marketing? Branding is about making people feel something while marketing is about making people do something. Branding is the activation of your brand strategy. It connects emotionally with…
man sitting on clock

Navigating the Attention Span Minefield

Today is my one-year anniversary of working at Ideba. Reflecting on this past year, one striking lesson stands out: the art of balancing distractions – work-related or otherwise – to produce high-quality work and deliver even higher-quality…
map of united states with red pins in it

Visiting all 50 States in the USA

Later this month, I’m heading to Bar Harbor, Maine. This trip is going to be particularly memorable, as it’s the one state that I’ve yet to visit. Looking back on the other 49 states visited, here are some personal observations from my…
businesswoman holding lightbulb

The Digital Renaissance: Technology’s Role in Elevating Customer Experience

In the modern business landscape, where differentiation is paramount, companies are in relentless pursuit of an elusive edge. Enter technology. A tool, once seen merely as a facilitator, has now emerged as a game-changer in sculpting unparalleled…
customer satisfaction stars and faces

The Potential of Customer References and Word of Mouth

Advertising campaigns flood every inch of our lives in today’s fast-paced digital age, and finding trustworthy information can be overwhelming. As a customer looking for high-quality dining experiences, I recently began using Yelp more, an…
woman writing down a schedule

Client Service Takes a Hit when Triple Booking Yourself for Meetings

In today's fast-paced world, juggling multiple tasks and meetings has become the norm for many professionals. While it may seem like a way to be more efficient (which I’ve now heard from several clients), it’s dangerous to triple-book…