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Transparency: The understated and underrated business quality

Two years ago, I got this awesome deal on my internet through Comcast. However, recently I found out that the 2-year contract was up, at which time the fine print allowed my bill to increase by 33%. Sneaky? Sketchy? I couldn’t put my finger…
five soccer shoes with toes touching

Teamwork Makes the Dream Work

The iconic photo of Argentine footballer Lionel Messi and his teammates celebrating the 2022 FIFA World Cup victory in Lusail Stadium in Lusail, Qatar, is the most-liked Instagram post of 2023 with nearly 75.6 million likes. Soccer is…
woman working with AI chat on computer

GenAI – Key Research Findings in 2023

With CES kicking off next week in Vegas, there will undoubtedly be a heavy focus on generative AI (GenAI). In this blog post, I’d like to share the top findings from multiple qualitative research studies conducted in the past six months by…
face getting scanned by red laser

Biometrics: The Party Pooper of Passport Stamps

One of the fun parts of international travel was collecting passport stamps, a tangible memento from each country visited. You'd flash open your passport and flip through the stamps, each a memory from a country explored. Today, this tradition…
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Airbnb’s White-Glove Experience vs. the Mediocre Standard

Airbnb has become a pioneer in the world of hospitality, not only for its diverse array of accommodations but also for the unique experiences it provides in terms of client service. As a frequent traveler, I use Airbnb to book exclusive, affordable…
folding laundry

Spreading Joy and Giving Thanks

Tis the season for lights, trees, gifts, and decorations. With the constant reminders of Starbucks holiday drinks and store sales, it’s easy to forget about giving back. I don’t know about you, but with 2 little kiddos, my house has turned…
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Can’t beat a great partnership!

It is Thanksgiving week, but I promise I won’t talk turkey to you. On the radio, I’ve heard more and more people calling in to discuss the “unpopular opinion” of disliking turkey at Thanksgiving dinner, so I figured I’d play it safe…
shoes and sweater

Holiday Planning

Holiday Planning With the 2023 holidays just around the corner, it’s time to start thinking about your wardrobe. Are you going to refresh your style for Family and Friendsgiving? Will you be sporting the coolest threads at upcoming Winter…
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Turning Around Customer Service

Last week, the Ideba team met in Palo Alto to have dinner with (surprise guest!) Oscar Munoz. It was so interesting to hear the former United Airlines CEO speak about how he turned around the airline through a somewhat surprising strategy:…