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Exceptional Customer Experiences Matter

Here on the Ideba blog, we’ve written many times about the value of providing excellent customer service, and how training your team can dramatically improve client satisfaction. We know how pivotal client service is from our own research,…
Businesspeople having meeting in the office

Why Executives and Marketing Leaders Need to Consider Research

In today’s fast-paced business environment, executives in leadership and marketing are often responsible for the task of driving innovation and influencing positive change within their organization. Inevitably, those looking to shake up the…
multiracial group of people sitting at an airport

Social media is getting better for corporations

Social media isn’t as social as it used to be. As I write, CEOs of major social sites are testifying before Congress about their seeming unwillingness to make their platforms less addictive and toxic for minors and why their algorithms favor…
smartphone with wired earphones

‘Audio Archiving’: A Mindful Alternative to Photography

We've all heard the saying, "A picture is worth a thousand words.” Well, if that’s true, I think a sound could be worth a million. In a world saturated with visual stimuli, we often only rely on photos to capture the essence of our experiences.…
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Transparency: The understated and underrated business quality

Two years ago, I got this awesome deal on my internet through Comcast. However, recently I found out that the 2-year contract was up, at which time the fine print allowed my bill to increase by 33%. Sneaky? Sketchy? I couldn’t put my finger…
five soccer shoes with toes touching

Teamwork Makes the Dream Work

The iconic photo of Argentine footballer Lionel Messi and his teammates celebrating the 2022 FIFA World Cup victory in Lusail Stadium in Lusail, Qatar, is the most-liked Instagram post of 2023 with nearly 75.6 million likes. Soccer is…
woman working with AI chat on computer

GenAI – Key Research Findings in 2023

With CES kicking off next week in Vegas, there will undoubtedly be a heavy focus on generative AI (GenAI). In this blog post, I’d like to share the top findings from multiple qualitative research studies conducted in the past six months by…
face getting scanned by red laser

Biometrics: The Party Pooper of Passport Stamps

One of the fun parts of international travel was collecting passport stamps, a tangible memento from each country visited. You'd flash open your passport and flip through the stamps, each a memory from a country explored. Today, this tradition…
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Airbnb’s White-Glove Experience vs. the Mediocre Standard

Airbnb has become a pioneer in the world of hospitality, not only for its diverse array of accommodations but also for the unique experiences it provides in terms of client service. As a frequent traveler, I use Airbnb to book exclusive, affordable…