Accurate and actionable decision-making information

While it’s been said that marketing without data is like driving with your eyes closed, in The Age of Information I think marketers are running into the opposite problem! They have so much data piped into their world it gets in the way of their ability to see a clear road forward.

Marketers need custom research more than ever to steer toward success. A qualitative or quantitative research study built to answer your specific questions delivers value in a way secondary data sources can’t.

Primary research is targeted. Partnering with a team of research professionals, you choose the exact demographic to solicit information from. Once identified, you collaborate to generate a set of questions that get people to share the right information with you. Collecting information is easy because people love sharing their thoughts and opinions.

You should use a researcher to do the work. They are uniquely qualified with experience to know the best practices. With raw data in hand, they will generate a report that gets to the heart of your desired outcome presented exactly the way you need it.

Every day I hear leaders crave accurate and actionable decision-making information. They need a market research team to get it. If you would like to learn more about the specifics of generating a great deliverable, tailored to your unique needs, we would love to learn more about you. Please visit www.idebamarketing.com to meet us and begin a conversation.

Lee Sumner – Research Director