Blame Game: How Attribution Error Can Undermine B2B Teams

In B2B organizations, success centers around smooth collaboration between Sales, Marketing, Product, Customer Success, and Support. But when things break down, such as missed deadlines, misaligned priorities, and poor handoffs, frustration can…

Human-Led Insight in an AI-Driven World

As AI continues to reshape marketing, it’s hard to understand what it can't do. It seems like it can do anything these days. However, when it comes to gathering valuable feedback from customers, AI can’t capture what matters most: emotion. In…

Celebrating Pride and the Power of Being Heard

This past weekend, I celebrated Pride with my community in Denver, CO. The whole city showed up. Rainbow flags everywhere, local businesses offering specials, street festivals full of food, music, and joy. It was colorful and loud and proud…