‘Tis always the season for exceptional service

In my February blog post, I discussed waning motivation as we experience post-holiday blues and struggle to convert resolutions into healthy habits and lifestyle changes. That was 2 months into the new year, and here we are now with less than…

ChatGPT not ready for the responsibility of research analyst

I had high hopes that a silver-bullet technology like ChatGPT would solve all the inherent challenges I’ve faced over a long career in market research. Our work is a labor of love—often tedious and time-consuming, as we peel back layers…

The art of asking questions

One of the most valuable skills I adopted early in my career and have carried with me through various roles, companies, and projects is the art of asking questions. At Ideba, we take our third-party perspective seriously and are used to asking…