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90-days of Giving: When things get rough, apply the Golden Rule!
Let’s face it… life isn’t always fair.
We all face adversity, disappointment and hurt – in our personal and professional lives. Some of it you control. And some you don’t.
But what if everyone reading this reacted to a negative…
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‘Tis always the season for exceptional service
In my February blog post, I discussed waning motivation as we experience post-holiday blues and struggle to convert resolutions into healthy habits and lifestyle changes. That was 2 months into the new year, and here we are now with less than…
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ChatGPT not ready for the responsibility of research analyst
I had high hopes that a silver-bullet technology like ChatGPT would solve all the inherent challenges I’ve faced over a long career in market research. Our work is a labor of love—often tedious and time-consuming, as we peel back layers…
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The art of asking questions
One of the most valuable skills I adopted early in my career and have carried with me through various roles, companies, and projects is the art of asking questions. At Ideba, we take our third-party perspective seriously and are used to asking…