Exploring the Intersection of Neuroscience and Market Research

As I mark my six-month milestone at Ideba, I’ve begun to reflect on my journey thus far into the world of market research, my first venture outside the traditional lab setting of neuroscience. Initially intimidated by the transition, I've…

Think Versus Feel: Understanding the Difference in Market Research

With the school year winding down my two high-school-aged teenagers are tasked with course selection for next year. Recent conversations at the dinner table have become an opportunity to learn more about their interests and certain jobs that…

Generative AI tools do not absolve us of thinking

If you write content of any kind, I’m willing to bet (do you have Venmo?) you’ve played around with at least one Generative AI tool to test its capabilities and determine if it’s a good sidekick in churning out content-related tasks. It’s…
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Work/Life Balance

I decided to share some personal thoughts in this Blog post. We all have different perspectives when it comes to work/life balance… some focus on “time”. Others focus on specific hobbies and interests. Some are extremely deliberate about…