
Exploring the Intersection of Neuroscience and Market Research
As I mark my six-month milestone at Ideba, I’ve begun to reflect…

Think Versus Feel: Understanding the Difference in Market Research
With the school year winding down my two high-school-aged teenagers…

Generative AI tools do not absolve us of thinking
If you write content of any kind, I’m willing to bet (do you…

Work/Life Balance
I decided to share some personal thoughts in this Blog post.…