chart showing growth

Want to Increase Sales?

Over the last 12 years, we’ve conducted a LOT of qualitative research interviews on behalf of clients, globally. And it has become increasingly apparent that some companies are much better in driving sales due to ONE factor… how relevant…
atomic habits book

Did You Make a New Year’s Resolution?

So here we are, early in the third week of 2022. How’s everyone doing on their resolutions? After the tumultuous end to 2022 – the rise of Omicron, changes to travel plans, cancelled or postponed family gatherings – did you even make…
neuroscience diagram

A Quick Lesson in Neuroscience

As I sit here wracking my brain for something fun and creative to write about for this blog post, I finally decide that today is a good day for a short lesson in neuroscience! I won’t bore you with the nitty gritty of all the specifics…
airplanes on runway

How Airlines Can Retain Employees and Avoid Burnout

One of the biggest surprises for me working in a post-pandemic economy is how many employees quit their job. Factoring the influx of workers forced to call out sick due to an ebb and flow of COVID cases, employee retention is more important…