work life balance

Work/Life Balance Wins the Day

For those of you that know me, I’m a “glass half-full” kinda guy. The word “no” does not exist in my vocabulary…it’s just an invite to find an alternative approach; and I’ve always looked for positives coming out of COVID, arguably…
woman working on laptop

Make Your Content Work Harder

A lot of clients want to make more effective use of content marketing. Unfortunately, various economic pressures, and yes, a few penny-wise/pound foolish preconceptions stand in the way. However, even within limited budgets, it’s possible…
stacked coins and lightbulb

Things Billionaires are Doing

Jeff Bezos leaves his CEO post of Amazon. The conspiracy theories of why started immediately, fostered by people that couldn’t believe the richest man on the planet just might want to bugger off with a full wallet. But, no humanitarian next…
hands with heart painted on

Giving Back

If you’re like me and want to focus more on giving back in 2021 (and beyond), here are some of the Ideba team’s favorite non-profit organizations. Let’s start with my favorites first… If you’ve followed along with our blogs…