Tag Archive for: ROI

woman working with AI chat on computer

GenAI – Key Research Findings in 2023

With CES kicking off next week in Vegas, there will undoubtedly be a heavy focus on generative AI (GenAI). In this blog post, I’d like to share the top findings from multiple qualitative research studies conducted in the past six months by…
food cart in airstream

Where have all the big ideas gone in advertising?

The shape of advertising has changed significantly in the last two decades, with the advent of digital (and associated tech advances), a desire by large corporations to in-source advertising and all things creative, to save money – and the…