Tag Archive for: researchmethods

Exploring the Intersection of Neuroscience and Market Research

As I mark my six-month milestone at Ideba, I’ve begun to reflect on my journey thus far into the world of market research, my first venture outside the traditional lab setting of neuroscience. Initially intimidated by the transition, I've…

The Subjectivity of 1-10 Scale Ratings: Navigating Nuances in Customer Satisfaction

Customer satisfaction ratings serve as a vital tool for us at Ideba to gauge the success of not just our client’s products and services, but our own work as well. The quintessential 10/10 rating is often the coveted benchmark. However, beneath…