Tag Archive for: quantitative

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Quantitative Meets Qualitative

Transitioning from scientific research into a world of business and market-related qualitative research was a very defining and enlightening step in my career. Given many opportunities to learn by example from my experienced colleagues, there…
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You Won’t Know If You Don’t Ask

Qualitative research is an effective means of collecting information from clients and prospects through questioning and conversation by an unbiased third party, providing depth, breath, and insight. The extent to which, could never be captured…
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An Ever Evolving Role at an Ever Evolving Company

When Ideba was founded in 2010, we had three service offerings: qualitative VOC research, design/copywriting, and marketing consulting. In years one through eight, our services evolved… adding quantitative research, CSAT, Win/loss, analytics,…

Qualitative and Quantitative Research Studies… What’s the Difference?

Market research studies come in every form imaginable, and vary dramatically by size and scope. It is so important for businesses to select the right type of research study to produce actionable insights and effectively inform. An expert…