Tag Archive for: nike
Company Culture Matters
I often get asked what drives our culture, and it’s a combination of our three guiding principles, and six maxims; developed after being inspired by the Nike Maxims. These have all stood the test of time, in concert with our focus on giving…
Where have all the big ideas gone in advertising?
The shape of advertising has changed significantly in the last two decades, with the advent of digital (and associated tech advances), a desire by large corporations to in-source advertising and all things creative, to save money – and the…