Tag Archive for: metrics

If You Want People To Do Something, Make It Easy

It’s been said that if you want people to do something, make it easy. Which is fabulous advice and an effective truth that I try to leverage from day to day. In economic terms, some companies have turned to tracking and creating metrics…

Making Marketing Metrics Matter

Analytics has gone in and out of fashion focus over the past two decades. There is a point in time that it takes all the oxygen out of any other marketing conversation, and then months that it isn't even discussed. Sure, there are only so many…

Marketing Spend Options – How to Know What Works?

This cartoon in Marketing Week really spoke to me.  The question it brings up is: what is really working in the marketing mix?  The answer is: it’s hard to say. A marketer needs specific tracking tools for each medium chosen and some of…