Tag Archive for: MarketingStrategy

Three Cautions for Marketers at Startups

In a startup, single individuals often handle multiple roles. Someone handling sales might also spearhead marketing, or vice-versa. Yes, that’s scrappy and agile and all that, but it can also cause significant confusion. That’s because sales…

Accurate and actionable decision-making information

While it’s been said that marketing without data is like driving with your eyes closed, in The Age of Information I think marketers are running into the opposite problem! They have so much data piped into their world it gets in the way of…