Posts

Magnifying glass on page of book

Brand Building: Research First

Great branding is the most direct and powerful way for your company to tell the world who you are and what you stand for. But how do you filter all your creative design options to both please the client and reach consensus within your team? Even…

Brands of Gold

With the 31st Summer Olympics, held in Rio de Janeiro, Brazil now over, it seems like as good as time as ever to offer a few opinions on the branding and design of their spectacular games. For starters, the logo (the 1st ever 3D designed Olympic…

Net-fix or Net-miss?

A few weeks go by and another new high-profile logo redesign to critique and discuss. This time it’s the turn of Netflix, who just unveiled their new “N” app logo. Whether you like it or hate it, it seems too have been a PR success with…
marketing vs advertising

Marketing vs. Advertising

What is the difference between marketing and advertising? Try as I might to explain the complex relationship, a uniquely dynamic interplay between both kinds of work continues to perplex questioners. My hope is to put their confusion to rest…
HP logo

Keep it Stupid Simple

Many companies in the past have used minimalism and negative space in their corporate logos to great effect, most famously FedEx with their hidden arrow, USA network and the Girl Scouts. Recently, HP unveiled their latest version of their logo…