Tag Archive for: innovation

No one ever got fired for doing what everyone else does

Over the past 50 or so years, a great many things have melted into a kind of sameness. Cars used to look vastly different from one another. A 1960 Corvette looked nothing like a 1960 Buick Electra, which looked nothing like a Ford Falcon. Today,…

Culture of Change: Working Beyond Silos

During my time in higher education, universities began the restructuring of communication and marketing departments. Instead of organizing teams by expertise—such as content creation, digital marketing, media relations, and internal communications—they…

Three Cautions for Marketers at Startups

In a startup, single individuals often handle multiple roles. Someone handling sales might also spearhead marketing, or vice-versa. Yes, that’s scrappy and agile and all that, but it can also cause significant confusion. That’s because sales…

A Failing Power Grid: The Aftermath of Innovation

Recently, during a conversation about NVIDIA and AI, something came up that I had not previously considered: the impact of AI on the power grid. In a place like California, which has already seen difficulties simultaneously cooling houses and…
man talking on phone

7 Ways to Keep Customers Happy  

In a world with a growing number of vendors for a variety of commodities, it can be tough to attract and retain customers. For example, if I get sick of one streaming service because they increased their prices or updated their household sharing…
model of brain sitting on cpu

The AI threat is news again

AI is having another moment. Every few years it grabs the attention and dominates the headlines. Most major newspapers have a weekly take on it. More than ever, companies tout the most rudimentary machine learning as AI to veil themselves in…
blocks saying 4-day work week

The Journey to the 4 Day Work Week

The Journey to the 4-day work week is just getting started. This trend is at full capacity and has brought the attention to multiple countries, thousands of employers, and millions of people. So far, there have been reports from multiple countries…

Raising the Bar and Giving Thanks at the Ideba Annual Business Review

Borne as a remote team 12 years ago, we’ve always appreciated business reviews, for quality facetime, and to collaborate on new initiatives. Having weathered COVID as well as any firm, avoiding disruption to business operations, we’re proud…
business growth charts and graphs

How are you sharing your product roadmap with increasingly inquisitive customers?

Conducting qualitative research on behalf of technology customers over the past 20 years, it has been interesting to see the shift in expectations among their clients, when it comes to sharing their product roadmap. Gone are the days when clients…