Tag Archive for: engagement

The art of asking questions

One of the most valuable skills I adopted early in my career and have carried with me through various roles, companies, and projects is the art of asking questions. At Ideba, we take our third-party perspective seriously and are used to asking…
business charts

Making Marketing Metrics Matter

Analytics has gone in and out of fashion focus over the past two decades. There is a point in time that it takes all the oxygen out of any other marketing conversation, and then months that it isn't even discussed. Sure, there are only so many…