Tag Archive for: #EmotionalIntelligence

Human-Led Insight in an AI-Driven World

As AI continues to reshape marketing, it’s hard to understand what it can't do. It seems like it can do anything these days. However, when it comes to gathering valuable feedback from customers, AI can’t capture what matters most: emotion. In…

Emotion in Market Research

Are you confident your market insights are telling the full story? After more than a decade in market research, I’ve come to see that truly valuable insights are not only objective and actionable, but also capture the emotional context behind…

The art of asking questions

One of the most valuable skills I adopted early in my career and have carried with me through various roles, companies, and projects is the art of asking questions. At Ideba, we take our third-party perspective seriously and are used to asking…

Emotional Intelligence: The Secret to a Lasting Competitive Edge

In my role at Ideba, I work with a company whose customers consistently praise the sales team’s friendly and personable approach. It’s remarkable how a positive sales experience can influence the outcome of a deal. I’ve frequently heard…