Tag Archive for: digitalmarketing

TikTok and the Power of Humor: How Brands are Winning with Creative Marketing

Does anyone else following the TikTok controversy in the United States feel like they have whiplash? TL;DR: TikTok was briefly banned in the U.S. for about 14 hours but is back online…for now. Instead of debating whether TikTok should be…
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Making Marketing Metrics Matter

Analytics has gone in and out of fashion focus over the past two decades. There is a point in time that it takes all the oxygen out of any other marketing conversation, and then months that it isn't even discussed. Sure, there are only so many…