Are you confident your market insights are telling the full story? After more than a decade in market research, I’ve come to see that truly valuable insights are not only objective and actionable, but also capture the emotional context behind…
https://idebamarketing.com/wp-content/uploads/2025/05/top-view-of-sad-and-smiling-emoji-faces-on-small-n-2025-02-10-05-27-58-utc.jpg17082560Jenna Whelanhttps://idebamarketing.com/wp-content/uploads/2022/10/Ideba-logo-new-130x53-1.pngJenna Whelan2025-05-30 07:43:262025-05-30 07:43:26Emotion in Market Research
The other day I was watching a YouTube video, which depicted various “mind traps” that affect how we see the world. Mind traps in the world of psychology are called cognitive distortions, aka ways our brain can trick us into a false reality.…
https://idebamarketing.com/wp-content/uploads/2023/04/making-important-decisions-together-2021-08-27-17-05-28-utc-scaled.jpg17072560Jenna Whelanhttps://idebamarketing.com/wp-content/uploads/2022/10/Ideba-logo-new-130x53-1.pngJenna Whelan2023-04-25 08:23:402023-04-25 08:23:41The impact of confirmation bias on decision making
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