Tag Archive for: #CustomerLoyalty

What’s Changing in Business Research? The Biggest Shifts in 2024

Every year, Ideba digs into what drives customer satisfaction, deal wins, and losses. The trends tell us a lot about what businesses are getting right and where they’re falling short. In 2023, customers valued expertise, client service,…

Emotional Intelligence: The Secret to a Lasting Competitive Edge

In my role at Ideba, I work with a company whose customers consistently praise the sales team’s friendly and personable approach. It’s remarkable how a positive sales experience can influence the outcome of a deal. I’ve frequently heard…