Tag Archive for: #CustomerLoyalty

The Power of Memorable Customer Service: Stories That Stick
When Jenna Whelan and I facilitate white-glove service trainings, one of my favorite parts comes right at the beginning. As we get started, we ask everyone to share the best customer service experience they’ve ever had, and to explain why…

What’s Changing in Business Research? The Biggest Shifts in 2024
Every year, Ideba digs into what drives customer satisfaction, deal wins, and losses. The trends tell us a lot about what businesses are getting right and where they’re falling short.
In 2023, customers valued expertise, client service,…

Emotional Intelligence: The Secret to a Lasting Competitive Edge
In my role at Ideba, I work with a company whose customers consistently praise the sales team’s friendly and personable approach. It’s remarkable how a positive sales experience can influence the outcome of a deal. I’ve frequently heard…